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#The Selfeet

Lucie Beudet



A series of self-portraits about the ridiculous practice of narcissism on the Internet by Lucie Beudet.

Social network feeds and our lives have been invaded by selfies. This topic has been mentioned more than 92 million time on Twitter in 2014. A narcissistic, self-centred, symbol of the “look at me, like me” trend.

Artists, Politics, models…. Everyone is concerned by the “self-portrait” phenomenon. By releasing #TheSelfeet, a compilation of her feet photos, describing her everyday tribulations, Lucie Beudet proposes her own pop, experimental and provocative interpretation of the digital trend. This “photo-biographic” project drew the attention of a Pierre Bessard from the prestigious Bessard editions. He proposed Lucie Beudet publish her photos in Zine photo series, where famous photographers as Cristina De Middel, Brian Griffin, Max Pam or Bernard Plossu were published before her.  Enthusiastic about the project, he explains that Lucie, “particularly understood this new global photography trend: modern and fashion. She managed to have an aesthetic photographic project, stuck in reality at the same time”.

#The Selfeet plays with lines, proportion and graphic effects but denounces also the one-upmanship “of the self”. With her creative project, Lucie Beudet wants to make us think about the way we digitally brand ourselves.


After graduating from the Arts School of Olivier de Serres, Lucie Beudet started her carrier in 1997 as an artistic director of the web agency Pekin with David Creuzot. These Internet pioneers fast propose innovative campaigns that mark a break with the ad market. The agency is awarded with Creative Prizes and has become one of leading players in the French digital market.

In 2006, Pekin is acquired by La Chose agency and Lucie Beudet became creative director. She worked with famous advertising personalities as Eric Tong Cuong or Pascal Grégoire.

In 2008 comes a new 100% digital challenge for Lucie Beudet and David Creuzot. They launched their very own startup Konbini.com, a true UFO webTv in the former media landscape. In few years, the confidential underground video platform became the global leader in pop culture on the Internet. The site gathers millions of people every month and is a fast growing global thought leader. Present in Paris, London, New York and Mexico, the site is the perfect reflection of a new, casual and connected global culture.

Lucie Beudet develops also artistic side-projects about digital culture.

In January 2015, her “photo-biographic” project #TheSelfeet has been selected by Pierre Bessard from Bessard Editions to be published in Zine photo series (Cristina De Middel, Brian Griffin, Max Pam or Bernard Plossu).




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